Florida Eldercare Hub

Assisted Living Facility · Brevard County

Alura Senior Living

777 Roy Wall Blvd, Rockledge, FL 32955 · (321) 549-3980

Assisted living

Alura Senior Living is a for-profit assisted living facility in Rockledge, FL, licensed for 147 residents. Florida AHCA records show 11 substantiated complaints. Resident activities include nr. Special programs: Memory Care.

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Licensing & regulation

License statusLICENSED
License number
11969870
License expires
June 22, 2027
Licensed capacity
147 residents
County
Brevard
Regulator
Florida AHCA
Substantiated complaints
11
Sanctions / final orders
8
Total deficiencies
3

Assisted living facilities in Florida are licensed and inspected by the state (Florida AHCA) rather than rated by the federal government. That's why you won't see a 1–5 star rating here — instead, look at the license status, complaint history, and any enforcement actions below.

AHCA data last updated May 1, 2026

About this home

Capacity
147 residents
Ownership
For-Profit
Owner
PREMIUM EDGE LLC
Administrator
CHRISTINA BAGLEY
Management company
Premium Edge Senior Care, LLC
Type
Assisted Living Facility
County
Brevard

Bed types

Extended congregate care(Higher level of care)
0 beds
Optional state supplement
0 beds
Standard private
147 beds

Activities

  • NR

Nurse availability

  • Direct 24hr

Special programs

  • Memory Care
License & Standing

Alura Senior Living is fully licensed by the state of Florida, with that license valid through June 21, 2027, so families can feel confident the facility is operating within state guidelines. There's no moratorium in place, meaning the community is open to welcoming new residents right now - you won't run into any admission holds or waiting-period complications tied to regulatory issues. The facility is a for-profit community owned by Premium Edge LLC.

Deficiency & Complaint History

Alura Senior Living has a deficiency and complaint history that warrants serious attention from families. The facility has recorded 2 Class I deficiencies, which are the most severe type - meaning inspectors found conditions that posed an immediate threat to resident health or safety. That alone is a significant red flag, as many facilities go years without a single Class I citation. On top of that, there are 6 Class II deficiencies, which indicate situations where residents experienced or were at real risk of significant harm. Together, those numbers place Alura well above what you'd typically see at a comparable facility. The 12 Class III deficiencies reflect more indirect or potential risks - less urgent, but still worth noting - and there are no Class IV citations, which are the minor, low-risk variety. The facility has also had 11 substantiated complaints, meaning investigators looked into those concerns and confirmed that something did go wrong. Taken as a whole, this record is considerably worse than average, and families should ask the facility directly about what corrective steps have been taken before making any decisions.

Enforcement History

Alura Senior Living has no enforcement actions on record with the Agency for Health Care Administration, and no fines have ever been issued against the facility. For families, this is a good sign - it means state inspectors have not found violations serious enough to trigger formal penalties. That said, a clean enforcement record is just one piece of the picture, so it's always worth combining this information with a personal visit and a look at the facility's full inspection history before making a decision.

Questions to Ask When You Visit
  1. How many residents does each staff member typically care for during a day shift, and does that ratio change at night or on weekends? Staffing is one of the biggest factors in the quality of daily care, and a facility that runs lean on evenings and weekends may struggle to meet your loved one's needs consistently.
  2. How long have most of your direct care staff been working here? High turnover is a red flag in any assisted living setting. When staff know the residents well and stick around, your loved one builds real relationships and gets more consistent, personalized care.
  3. Can you walk me through what a typical day looks like for a resident - from the time they wake up to when they go to bed? This question cuts through the marketing language fast. You want to hear specifics about morning routines, meals, activities, and how much say residents have in their own schedule.
  4. If my family member has a complaint or concern, what is the process for raising it, and how do you make sure it actually gets resolved? A good facility will have a clear, straightforward answer. If the response feels vague or dismissive, that tells you something important about how the staff handles conflict and accountability day to day.
  5. What rights do residents have here, and how do you make sure those rights are respected in practice? Florida law gives assisted living residents specific rights around privacy, dignity, and decision-making. You want to know that staff are trained on these rights and that residents feel comfortable exercising them.
  6. What happens if my loved one's care needs increase while they're living here - will they be able to stay, and what would change about their care or their costs? Many families are blindsided when a parent needs more help and suddenly faces discharge or a sharp price increase. Get a clear picture of where the facility's limits are before you commit.

For more guidance on evaluating facilities, see our guide to questions to ask when choosing a Florida nursing home.

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Alura Senior Living

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